The argument often made about Canadians at the end of the 20th
century is that we lack the direction imparted to our elders by
struggle and deprivation. Previous generations contended with war,
hunger, and 25-kilometre hikes through the snow to reach the nearest
saloon. Today, the biggest crisis in the average Canadian life
is cable versus satellite.
In the new millennium, the challenge, then, is to find meaning
in lives that give us everything except purpose. Thankfully, there
is a new crop of magazines and zines willing to address the
difficult task of documenting the luxurious uncertainty at the
heart of our cushy lives.
Let's start with Toronto's Coupe. Now on its second issue, its
editors are clearly determined to raise apathy to inspired new
heights. Here's a magazine that consists almost entirely of ironic
juxtapositions in the form of deep thoughts superimposed over lush
collages: "Art is Not Dangerous. Art Doesn't Make a
Difference" is a typical Coupeism given a full page with a
flowery wallpaper background. Articles, it seems, are out and Coupe
faithfully provides us with only two retrograde text pieces, one an
utterly mundane work on The Chemical Brothers and one a design
manifesto that includes the advice "it usually takes the
passage of time to understand an article of technology." The
only full page of "writing" in Coupe is a list of the best
"television shows," "surfboard makers,"
"bombshells" and so on. This list is so calculated in its
attempt to imbue the magazine (and our lives) with nonchalant
hipness that the effect is to reinforce the void at the heart of
such concepts as Engelbert Humperdinck, Farrah Fawcett and the 1963
Impala Sport.
Perhaps Coupe would benefit from purveying some of the zines that,
for the last several years have been diligently exploring the
empty shell of Canadian existence. Montreal's Benzine (now on issue
7) costs only two bucks to Coupe's eight. But it too features
collages rendering history as a series of curious ironies (a
"gratuitous centre spread" featuring grainy photos of
Pierre Trudeau), pithy reflections on the nature of art
("Margaret Atwood meets Mothra") plus silly lists (of
suggestions posted on a bulletin board in the "bowels of
McGill's Redpath Library"). And Vancouver cartoonist Brad
Yung's two-dollar zine Stay As You Are bests Coupe's effort to
convey the deflated atmospherics that cloud our empty age. In one
segment from the fourth issue, Yung's alter ego and his pal rush off
to the grand opening of "Lotsa Coffee." Once settled in front
of their mugs of java, they fall silent and disaffected, gazing into
space as if to say, 'Why did we bother?'
Can any magazine truly express the nothingness that betrays our
lives? The New York-based Nest, which is on its seventh issue, comes
close. Dubbed a "quarterly of interiors," it is a giant-sized
zine with ads from fancy European designers and a price tag of,
gulp, $12. Nest features lavish pictures of the unusual ways we
make home "home." In the winter issue, we have a house
wallpapered with gingerbread; we have a photo spread on the attempt
to turn the ancestral tomb in Cairo's City of the Dead into the
family abode; and, my favourite, interior shots of the tents
occupied by refugees from the Kosovo war. Each pictorial is
introduced with a non-judgmental blurb encouraging us to indulge the
voyeurism that the age of nothing might well claim as its greatest
triumph. Nest is a visionary magazine, no question. It raises the
banal and pointless to new heights by refusing to condemn what we
do to stave off the uncertain hunger gnawing at our gingerbread
dreams. Nest's glorification of domestic details (as if they are an
end in their own right) captures nothing so well it almost makes it
something.